We all know Paytm to be one of India’s leading mobile and DTH recharge platform, serving each and every service provider currently in business in India. But if we look closely, we will see that there is more to Paytm than meets the eye. Not only recharge, Paytm offers online payment solutions through its Paytm Wallet, and also has an online shopping portal with a wide range of products according to users’ needs and preferences. Along with these, Paytm also offers various discount and promotional coupons to users recharging their mobiles, much like the discount coupons available on CouponzGuru for users to use on various websites.
Recently, the company declared that it has recorded a total of more than 122 million active users in one single year, which is a remarkable feat in itself. This milestone, achieved by PayTm in March of this year, has been confirmed by several internet experts and ecommerce moguls form all over the world. As per reports, Paytm started off with approximately 22 million users in 2015, but since then, the company has increased its user count by about 5.6 times in a time period of about one year.
Being one of India’s prime ecommerce platform, Paytm has done well for itself since its onset back in 2010. With mobile and DTH recharging, online shopping, as well as discount coupons on offer, the site offers a multitude of services to all its users, which actually justifies the level of increase in the number of active users in the last one year.
Owing to this phenomenal success, many online companies, stores and ventures are planning on partnering with Paytm for a variety of business ventures, including payment options, money transfer, affiliated coupon and discount offers, etc. This is good news for the management, as they want to take Paytm to the global scenario within a few years’ time.
As per official reports, the company’s monthly growth rate has been around 200%, which can be called as nothing short of phenomenal. The figures were released in an official company press release, which also reported that Paytm currently held a total market share of about Rs. 75000 crores, which is a lot of zeroes if one starts to count.
Paytm also has affiliations with about 30 or more water and power companies, for which they receive payments and bills due from various users. Management targets to take this number up to almost 50 or 60 within the end of the next financial year.
This wonderful expansion will also include state gas boards, where gas payments are made online, as well as state water boards for water bill payments. This particular form of affiliation is believed to be the reason why Paytm has seen such a wonderful increase in its annual user count, on both the website as well as the Android and iOS apps.
All eyes are turned towards the company now, as people wait and see what new milestones the company would achieve in the coming days, and how they make life easier for online shoppers and other users who use Paytm almost on a fortnightly basis.